Marty Bickford, Managing Director, United States
Marty Bickford is the Managing Director of AffiliateTraction US. He is responsible for the direction and oversight of account strategy and service fulfillment. Attracted by the quality of service, unique value proposition, and strategic position of AffiliateTraction, Marty joined the company in 2009.
With 20 years of commercial internet experience, Marty was a co-founder of Stardust.com which empowered innovation as an evangelist of open internet protocols and APIs such as WinSock, WinSock 2, IP Multicast, QoS, and XML. This work resulted in the sale of Stardust.com to Penton Media in 1999 and co-founding of Aventail Corporation (which sold to SonicWall in 2007).
Currently a member of the PMA (Performance Marketing Association), Marty serves on the Tracking Standards and Coupon Feed Working Groups. Marty is often invited and available to speak on the intersection of performance marketing, business development, and emerging technology.
Throughout his career, he has succeeded in marketing, business development, and technical evangelist roles. He has been often quoted and published on the topics of open standards and business process automation.
Marty received a BA in Historical Studies from Bethany University in 1992. He remains a student of consumer psychology, media and ecommerce.