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More Than Affiliate Management

Incubating, Growing and Managing Affiliate Programs for Over 12 years

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Contact United States Office
2125 Delaware Avenue, Suite E
Santa Cruz, CA 95060
831.464.1441 Phone
831.477-2079 Fax
Marty Bickford
Marty Bickford, Managing Director, United States Marty Bickford is the Managing Director of AffiliateTraction US. He is responsible for the direction and oversight of account strategy and service fulfillment. Attracted by the quality of service, unique value proposition, and strategic position of AffiliateTraction, Marty joined the company in 2009.

With 20 years of commercial internet experience, Marty was a co-founder of Stardust.com which empowered innovation as an evangelist of open internet protocols and APIs such as WinSock, WinSock 2, IP Multicast, QoS, and XML. This work resulted in the sale of Stardust.com to Penton Media in 1999 and co-founding of Aventail Corporation (which sold to SonicWall in 2007).

Currently a member of the PMA (Performance Marketing Association), Marty serves on the Tracking Standards and Coupon Feed Working Groups. Marty is often invited and available to speak on the intersection of performance marketing, business development, and emerging technology. Throughout his career, he has succeeded in marketing, business development, and technical evangelist roles. He has been often quoted and published on the topics of open standards and business process automation.

Marty received a BA in Historical Studies from Bethany University in 1992. He remains a student of consumer psychology, media and ecommerce.
Greg Shepard
Greg Shepard, CEO and President Greg Shepard, the founder and CEO of AffiliateTraction, is a seasoned veteran in building and running sustainable growth businesses. Inspired by the unique perspective he garnered as both a merchant and affiliate in past ventures, Greg established AffiliateTraction and expanded into the largest multi-national affiliate marketing agency with offices in Silicon Valley, Toronto, London and Sydney.

Prior to AffiliateTraction, Greg was involved with and/or co-founded a number of online retail merchants, online publishers, SAAS affiliate tracking software, and online directories. Greg has been and is currently a key consultant for online charity publishers and multiple online merchants.

Greg has contributed to Revenue Magazine, ReveNews, DMNews, DMConfidential, ThoughtShapers, MThink, PerformanceIN, and the American Marketing Association. Greg has spoken at the University of Southeastern Louisiana, PerformanceIN, The Online Marketing Summit, Affiliate Management Days, AvantExpo and Affiliate Summit; has contributed to WebMasterRadio; and serves as a WebAward judge for the Web Marketing Association.