When holiday season comes, AffiliateTraction's Publisher Development division kicks into high gear, seeking out the best campaign opportunities for our merchants. We define Campaigns as an exchange between a merchant and a publisher, where the merchant receives greater visibility for their offer, and the publisher receives something in return. Usually this involves providing the publisher with an exclusive vanity coupon code, small commission increase, product giveaway, or other special privileges that entice the publisher to hone in on promoting that merchant to the greatest possible extent. Often though, we can secure premium placement for our merchants based solely on the leverage we bring to the table as a world-class agency.

Through maintaining active relationships with our publishers on a year-round basis, our Campaigns Team has identified the best partners to work with at the best times of the year in order to maximize each of our client's Return On Investment, or ROI. We also work closely with our Offer Development team to make sure our merchants develop seasonal offers that will be the most attractive to their top affiliates.