The concept was created purely from experiencing time-and-time again merchant advertisers who either could not engage in affiliate marketing and/or became so frustrated with the additional expenses, software and other activates required to be effective that they simply gave up.

The Performance Agency of Record is in part like traditional offline “Agency of Record (AOR) in that it offers a single point for all things affiliate marketing. The AffiliateTraction AOR does not conflict with any existing AOR as it exclusively applies to affiliate marketing and no offline agencies currently engage in affiliate marketing activities.