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HasOffers Partners with AffiliateTraction: Provides Complete Affiliate Solution
January 19, 2011
SEATTLE – Jan. 19, 2011 – Today, HasOffers (www.hasoffers.com), a SaaS affiliate tracking platform and AffiliateTraction (www.affiliatetraction.com), a full-service performance marketing agency, announced a strategic partnership. As a result of the partnership, online brands and retailers can easily create and manage their own affiliate programs without hiring staff or depending on large affiliate networks to manage them.
"AffiliateTraction is the largest affiliate management agency of its kind, representing a number of the largest Internet retailers across the country," said Lucas Brown, CEO of HasOffers. "This partnership provides an end-to-end solution for those clients who don’t have the time or resources to manage their own affiliate programs."
AffiliateTraction provides retailers and brands with immediate access to a management team with over 10 years of industry experience as well as solid publisher/network relationships and the best tested methods for growing successful programs. The combination of HasOffers and AffiliateTraction enables companies to build their own uniquely branded affiliate programs with their own internal tracking while relying on industry experts to manage their campaigns.
"We chose to work with HasOffers because they provide a powerful, flexible, reliable tracking platform that consistently molds to the needs of affiliates and merchants," said Greg Shepard, CEO of AffiliateTraction. "Nearly 7,000 companies use the HasOffers platform to track and incentivize affiliates, and we look forward to building their affiliate base to reach new clients."
For more information on the HasOffers and AffiliateTraction partnership, visit URL http://www.affiliatetraction.com/partners.php
About HasOffers
Based in Seattle and founded by twin brothers Lucas and Lee Brown, HasOffers (www.hasoffers.com) enables large retailers and brands to create, manage and track their own affiliate programs through the company’s simple, safe and scalable platform designed for the cloud. Through HasOffers, merchants can effectively connect to new customers online by growing their own affiliate relationships. For more information, visit us at: www.hasoffers.com, Facebook or Follow us on Twitter
About AffiliateTraction
AffiliateTraction is the oldest and largest Performance Agency in the U.S., specializing in top Internet retailers and brand equity companies for more than 10 years. The agency specializes in incubating, managing and growing affiliate marketing programs. Visit our Facebook or follow us on Twitter.
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LinkTrust Announces their Strategic Partnership with AffiliateTraction
The leading U.S. performance marketing agency teams up with the industry’s leading affiliate tracking and management software.
February 1, 2011
The newly announced strategic partnership between AffiliateTraction (http://www.affiliatetraction.com) and LinkTrust (http://www.linktrust.com/) brings together two of the most trusted names in affiliate marketing. With AffiliateTraction, the largest performance marketing agency and LinkTrust, the most reliable enterprise-level affiliate marketing tracking platform, working together the core strengths of both companies will benefit their mutual clients.
AffiliateTraction has been working to develop the perfect affiliate marketing system for over 10 years. AffiliateTraction is the leader in providing the best methods for growing programs and has successfully used those techniques to bring growth to their clients and publishers online presence. They are also creating new ways to serve their clients and have raced past the competition by including datafeed parsing, DNE list management, publisher and network implementation fees, creative design, affiliate recruitment, and affiliate directory submissions to its services at no additional cost.
LinkTrust is recognized by ad networks, merchants and affiliates as one of the most reliable tracking and lead management software platforms available to the performance marketing industry. Exceptional customer service, world-class technology and hardware set LinkTrust apart. LinkTrust clients find success using the white-labeled system to manage affiliates, access powerful real-time reporting, use first class fraud prevention tools, and optimize campaigns in the most reliable and robust platform in the industry.
The AffiliateTraction and LinkTrust partnership provides a competitive advantage in technology, marketing and services. "We formed this relationship as part of our ongoing efforts to provide our clients access to the best networks in the country", said Greg Shepard, President and CEO of AffiliateTraction. “It allows each partner to concentrate on activities that best match their capabilities. Furthermore, it provides us the opportunity to take the agency’s clients into literally hundreds of additional private networks,” Shepard added.
The agreement creates the opportunity to provide deeper technical integration of their respective offerings, as well as through coordinated marketing, sales and services activities. The terms of the agreement provide multiple opportunities to provide value-added services to their current and prospective customers.
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AffiliateTraction Partners with Webgains to Increase Merchant Traffic and Performance
March 8, 2011
The largest full-service performance marketing agency in the U.S., AffiliateTraction, has teamed up with Webgains, the fastest growing international affiliate network, to increase client revenue, launch client programs, and to build a long-term strategic partnership. The strategic partnership consists of Webgains referring clients to AffiliateTraction for managed services, and AffiliateTraction driving revenue for their clients by placing them on the Webgains’ network.
AffiliateTraction’s world-class customer service, proprietary technology and expertise in affiliate marketing will enable all new clients to maximise the performance of their Webgains affiliate marketing program. Webgains will gain access to AffiliateTraction’s top tier clients such as Babyage, Hockeymonkey, ModCloth, Soccer.com and Spencers Gifts. Webgains’ cutting edge technology, tailored customer service and network of proven big publishers will provide a secure launch pad for AffiliateTraction’s clients.
The AffiliateTraction and Webgains partnership is an exceptional match, bringing a mutual rigorous focus on customer service, pragmatic and robust technology and an overriding desire to maximise returns for clients. Webgains, with offices in 8 countries, offers both AffiliateTraction and their clients vast international reach and long-term growth opportunities. Webgains will use AffiliateTraction’s all-inclusive affiliate management services.
Greg Shepard, CEO of AffiliateTraction shares his view of the partnership, “Webgains is a rising star and a world-class affiliate network, ranked highly in Revenue Magazine’s Online Advertising Blue Book Top 20 Affiliate Networks. Webgains’ core values of openness, excellence and integrity underpin the culture of its company. AffiliateTraction shares these values and consequently we are excited by, and confident of, the long-term success of our partnership with Webgains.”
Ryan Gilbert, USA Director comments, “This is a significant landmark for Webgains USA as AffiliateTraction is a leader in performance marketing, have been operating in the USA for over 10 years and have a track-record of surpassing merchants’ expectations with their user-friendly technology and proactive approach to growing and managing affiliate programs.”
About Webgains
Founded in 2005, Webgains is one of the leading international affiliate marketing networks, providing a highly effective combination of user-friendly technology and world-class client account management. With fully-localised platforms in the UK, Germany, France, the Netherlands, Denmark, Sweden, Spain, Ireland and the USA, Webgains is the fastest growing affiliate network, facilitating trans-national transactions for the benefit of both affiliates and advertisers. Webgains is part of ad pepper media International N.V, the global online marketing specialist.
For further information contact:
Sheema Luca, International Marketing Director
Tel: +44 (0)207 269 1228 +44 (0)207 269 1228
Email: sheema@Webgains.com
About AffiliateTraction
AffiliateTraction is a full-service performance marketing agency that specializes in incubating, managing, growing, and promoting affiliate programs for top internet retailers. AffiliateTraction is the most seasoned in the performance marketing industry and boasts the largest agency of its kind in the US. Founded in 2000 by Greg Shepard, CEO, AffiliateTraction is retained by midmarket to enterprise-level organizations to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships. AffiliateTraction is an all-inclusive agency that provides clients with the essential tools, support, and technology to succeed.
For further information contact:
Brianna Hackley, Marketing Coordinator
Tel: 831-535-6754
Email: Brianna.Hackley@afftraction.com
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AffiliateTraction Announces a Partnership With Impact Radius to Deliver the First Performance-Based Social Media Tracking Solution for Leading E-Commerce Brands
February 14, 2012
Santa Cruz, CA - AffiliateTraction, a full-service performance marketing agency, has partnered with Impact Radius, a performance marketing technology provider, to successfully generate incremental e-commerce sales for its clients via social media promotions. In collaboration with Impact Radius, AffiliateTraction now offers clients an innovative and effective solution for managing performance-based social media campaigns. Through the program, AffiliateTraction clients such as MattelShop.com gain added exposure on popular social media sites with incremental revenue benefits over and above traditional performance marketing promotions.
Social media has garnered much interest and attention in affiliate marketing, but agencies have not successfully incorporated and tracked performance objectives into client affiliate programs. Instead of citing sales revenue as the key metric for measuring a campaign’s effectiveness, social media is instead positioned in the marketing mix for awareness building. Other performance marketing channels, (i.e. affiliate and paid-search) clearly state revenue results and, typically, secure a significant piece of a brand’s marketing budget. AffiliateTraction, in partnership with Impact Radius, set out to show social media’s viability within the performance channel.
“For many e-commerce brands, the economics and structure of performance marketing is ideal. Our goal is to keep the best components of performance while expanding our clients’ presence and reach,” states Greg Shepard, AffiliateTraction’s President and CEO. “It’s rewarding to see the lift in sales and know it’s entirely incremental.”
“There are a lot of services that specialize in social media management. Not a lot of those services focus on the same metrics or results as performance marketing. That’s probably because they can’t effectively track results.” Shepard adds, “Impact Radius found a way to leverage social using the same performance requirements as our clients’ affiliate programs. We’ve tracked sales through consumer texting, instant message and even phone calls. Our success with social is very exciting because it adds consumer offer distribution channels that we can track to the performance marketing arena.”
The initial results of the social media promotions reveal a genuine growth opportunity for AffiliateTraction’s e-commerce clients. Prospective customers of MattelShop.com responded to special deals available exclusively on social networks such as Facebook and Twitter.
“Because of our relationship with Impact Radius,” Shepard says, “we properly attributed each order generated by these social marketing campaigns.” Capturing every sale is of critical importance. The cornerstone of every performance marketing campaign is the ability to report response all the way through to the purchase.
Per Pettersen, CEO and co-founder of Impact Radius, “Together we’ve proven that social media is a real option for direct response campaigns.” Leading brands can offer a special or discount and watch as friends recommend it to friends through their social networks. Pettersen continues, “The e-commerce brands don’t have to fear the expense typically associated with a coupon going viral. Our technology provides specific controls that safeguard against those added costs.”
Every CMO sees the growth in social media and is looking for ways to leverage that traffic. The hesitancy to act comes from wondering if their campaign will positively translate to the bottom line. Shepard says, “AffiliateTraction’s clients have their answer, and it is yes.”
About AffiliateTraction
AffiliateTraction is a full-service performance marketing agency. For over ten years, AffiliateTraction has continued to initiate, manage, and grow affiliate marketing campaigns for top internet retailers and brand equity firms. AffiliateTraction works with medium to large companies to establish a presence in the affiliate marketing channel by offering a comprehensive solution for their affiliate marketing efforts.
About Impact Radius
Impact Radius is a Software-as-a-Service (SaaS) and technology provider offering advertisers and agencies a fully integrated performance-marketing suite. The company was founded in 2008 by performance-marketing industry veterans and is headquartered in Santa Barbara, California, USA with operations in London, United Kingdom. To learn more about Impact Radius’ products and services visit: www.impactradius.com.
All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
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